NYC

Some bits 'n' pieces from New York City.

A supermarket allows shoppers to rate the quality of their fresh food, these quality ratings are then shared with other shoppers. Another example of a company handing over control to the consumer, but also a sound marketing initiative based on insight. Shopper turn to others (friends and family) for advice and fresh food is product that has big variations in perceieved quality. Shoppers will have this dialogue with you or without you, so why not be a apart of it and gather information at the same time. This research directly benefits your customer, but also benefits the company - opt in research at its best.

To be continued...